In a world of digital transactions, how do you give a financial app a heartbeat? This was the challenge brought to us by KOKO, Sri Lanka’s leading Buy Now, Pay Later platform.
KOKO is already a powerhouse, empowering thousands of Sri Lankans with the financial flexibility to get what they need and pay in three simple, interest-free installments. But their ambition was bigger. They didn’t just want to be a button at checkout; they wanted to be a part of their customers’ lives. The mission was clear: to move beyond the functional and forge a genuine, emotional connection with millions of people across the country.
Our Strategy: Selling Moments, Not Just a Service
At Dothanyard, we believe in the power of storytelling. We knew that to make KOKO a beloved brand, we couldn’t just talk about its features. We had to show what those features make possible. Our strategy was simple but profound: we would sell the moment, not the money.
Instead of focusing on the mechanics of “Pay in 3,” we focused on the why. Why do people shop? To connect, to celebrate, to care for themselves and others. Our campaign, “Celebrate Life’s Moments with Koko Pay in 3,” was designed from the ground up to position KOKO as the silent partner that makes these meaningful, relatable and celebratory moments happen.
From Concept to Reality: The Dothanyard Production Engine
We didn’t just pitch a vision; we built it from scratch. Dothanyard handled the entire production process, end-to-end. From casting the perfect actors and storyboarding every scene to writing the dialogue, directing the shoot, and managing all post-production, including editing and animation—every frame was crafted with intent.
Here’s how we brought the strategy to life through four powerful stories.
“Making it Meaningful: The Father-Son Story” – View Video on Instagram
This story touches on a universal truth: the desire for family connection. We showed a father bridging an emotional gap with his son through the shared language of music, made possible by a thoughtful gift purchased with KOKO. It’s a narrative that builds deep brand love by associating KOKO with one of life’s most priceless investments.
“Gifting Without the Stress: The Best Friend’s Surprise” – View Video on Instagram
We all know the feeling: wanting to give the perfect gift to someone we love, but feeling the pressure of the price tag. This video tackles that real-world pain point head-on, positioning KOKO as the solution that removes financial stress from the equation of generosity, allowing friendship and celebration to take center stage.
“The Ultimate Fashion Fix: A Celebration of Self” – View Video on Instagram
Connecting with a youth-centric vibe, this video celebrates the joy of self-expression and guilt-free indulgence. It’s a fun, energetic story that shows how KOKO empowers users to treat themselves and upgrade their style with confidence, making the brand feel modern, aspirational and cool.
“Keeping the Magic Alive: The Perfect Date Night” – View Video on Instagram
A special night out can be ruined by a moment of financial anxiety. In this story, KOKO becomes the silent hero, ensuring a romantic evening stays memorable and stress-free. It perfectly illustrates KOKO’s promise to be a seamless and helpful companion in creating life’s best experiences.
The Results: Measuring the Impact
A story is only as powerful as its reach. While the emotional impact is felt in the heart, the digital impact can be measured. Here’s how the campaign performed on Instagram, connecting with audiences across Sri Lanka.
This campaign successfully reached hundreds of thousands of unique users, generating significant engagement and proving that an emotional, story-driven approach can make a financial service a welcome part of the consumer’s world.
The Client’s Voice: A Partnership Built on Passion
The ultimate measure of our success is a happy client. We were honored to receive this feedback from the KOKO team, which speaks to the collaborative spirit and creative energy that drove this project.
Conclusion: More Than a Campaign, A Connection.
This project was more than just a series of videos. It was a strategic exercise in brand building. By translating a financial service into a series of authentic, emotional narratives, we helped embed the KOKO brand into the everyday lives and milestone moments of its audience. We proved that with the right story, even a payment app can build a powerful, lasting connection.
Your brand has a story waiting to be told. At Dothanyard, we bring those stories to life.
Ready to create something unforgettable? Let’s talk.
